Why is it that consumers routinely shell out their hard-earned dollars - and lots of them - for something they can get from the tap for a fraction of the cost? How did bottled water turn from a high-end fashion accessory to a staple of people's everyday lives? Even though America has among the cleanest, safest drinking water supplies on the planet, astoundingly, bottled water is an $11 billion industry. "It would be good with sushi."Īmericans' per capita consumption of bottled water has jumped from 5.7 gallons in 1987 to more than 27 gallons today, with more than 700 domestic and 75 imported brands to choose from. "This is pretty much what rainwater tastes like," he says of one sample. So, in her new book "Bottlemania," journalist Elizabeth Royte consulted a water connoisseur whose refined palette can distinguish between various brands of bottled water. To understand the differences between Evian and Ethos you have to speak to an expert. Water, Water Everywhere - But We Buy What We Drink
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